Originated in the Southern United States as the colloquial past tense of "crank" as in "crank the car" which means to start the engine. When used in reference to a party, "crank" means to get the party started or to start having fun. If a party was fun and exciting then it was "crunk."
"Crank up the jury," means a person desires a jury trial rather than a guilty plea. "Crank up the jams," means turn up the music. He crunk the car and drove away.
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