When you see something and it awakens a random neuron holding long dormant and often only tangentially related memory/reference.
The pretzel being the random ass path the thoughts have to travel to arrive at the thing you remembered
Friend: yo can you believe the gas prices are so high?
Moron sings: ð¶ couldn't clean my room cause i got high ð¶
Friend: f*ck you, you pretzel brained moron