mlogging

Mlogging: (p. m’lŏgging); n. A Mlog: to write entries in, add material to, or maintain a weblog that is distiguished by the fact that it is part of formal media, and edited by a media worker, often by an editor. It is a blog, but on a media site.

I do quite a bit of mlogging with the Guardian website. That site has quite a few mloggers.

The creation of Comment is Free and Thoughtleader (www.commentisfree.co.uk & www.thoughtleader.co.za), both media companies offering edited blog platforms.

It has created a different animal in the blog/media world. It’s a blog-media hybrid. It’s a blog in format and perhaps a bit in style too — yet a crucial difference is that it is edited subbed, much like a columnist is in a media publication. So it’s somewhere in between.

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