Mindset Marketing

The act of actively working on your thoughts and putting them in a more pleasing state. 'Positive Thinking' could be seen as a kind of mindset marketing.

This whole self development movement does nothing but pseudo mindset marketing.
It took quite some mindset marketing to be actually okay with that break up.

hathing

It’s a blend of hate and bathing describing the act of indulging one‘s disapproval for an unacceptable behaviour, fact or thing. It’s a very mixed feeling because it’s perceived as wrong and pleasurable at the same time.

Have you seen they started wearing crocs again?
Yes I’ve been scrolling through Instagram and couldn’t stop the hathing for the last 30 minutes.

berlfriend

Blend of Berlin and girlfriend, describing a „friend“ or acquaintance in a large and individualistic city like Berlin. It’s used in a negative way to distinguish real friends from party, superficial and flaky ones, common in the mentioned cities.

Are you still hanging out with Chris?
Not too much, after I found out that he’s a total berlfriend: we were supposed to meet on several occasion and stood me up every single time.