to put bracketology into action (see bracketology); to strategically develop a bracket. (The term "bracket" as used in this definition refers to a bracket for the NCAA Men's Basketball Tournament. This tournament, "March Maddness", happens each year starting in mid-March and determines which team wins the NCAA Div. 1 Men's Basketball title.)
Want to go to BWW tonight?
No, I can't, I have to bracketologize! Brackets have to be locked in by Thursday!