Vice Signaling

Vice-signaling is about being rude to the right persons, to the right extent, at the right time, with the right motive, and in the right way

Opposite — parading one’s moral superiority like taking the opportunity to demonstrate one’s decency outwardly. Example driving a Prius or wearing a mast during a pandemic.

Think of the toga party scene in Animal House. A young man with a guitar is wooing some girls with folk pap (“I gave my love a cherry that had no stone…”). Along comes John Belushi, who gives a little listen before grabbing the guitar and smashing it. The singer was virtue-signaling; Belushi was vice signaling

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