When the player of a pay to win video game spends so much money in game that the game he/she/they paid money to win becomes soft locked, rendering them unable to play or otherwise participate in the games core functions.
Person 1: Yo man, you hear what happened to jtisallbusiness!?
Person 2 Sheeesh! Dude got Beached hard! Blizzard better get somebody on that! He spent 100K and can't even play...
Person 1: Yeah, it's gonna get ugly if they don't!