The new codename for the Nintendo Revolution. Named so because of its pun with "we" and the odd shape of its controller.
The "ii" spelling is intended to represent "both the unique controllers and the image of people gathering to play." It may also be worth noting that "ii" means "good" in Japanese. Gamespot.com
Good example:
Nintendo sums up the name change with the following comments: "So that's Wii. But now Nintendo needs you. Because, it's really not about you or me. It's about Wii. And together, Wii will change everything." Gamespot.com
Reason why new codename is terrible:
Hey lets all get together at my place and play with my Wii.
I stayed up late last night playing with my Wii.
it doesnt help that the controllers are long in shape, further bearing a resemblance to a "Wii"...
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