Digital Savage

A phrase made famous by Carlos Gil, author of the book “The End of Marketing,” a “digital savage” is someone who gives no fucks who they offend or piss off – to grow their business and online notoriety. Often, a “digital savage” is someone who engages unhappy customers or fans of their competitors to make new fans out of them.

If you want to get impressions, you’ve got to be a digital savage like Wendy's.