usp

Unique Selling Proposition.
In marketing (esp) USP is the one that decides whether you score over your competitors or not.

The institute's USP is it's strong infrastructure.

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FMCG

Fast Moving Consumer Goods.

1. In marketing context: Usually an everyday low priced and low risk product that requires very little thought when purchasing.
2. FMCG is an acronym for Fast Moving Consumer Goods. FMCG is a classification that refers to wide range of frequently purchased consumer products including: toiletries, soaps, cosmetics, teeth cleaning products, shaving products, detergents, other non-durables such as glassware, bulbs, batteries, and plastic goods such as buckets

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