euro-quality

A common marketing technique where a certain product is stated to be of European origin or to contain European technology. It is aimed at North American idiots who believe anything European must be good, or at least better than the domestic counterpart - the same people who think they're sophisticated because they drink overpriced lattes at Starbucks.

Mary: "You paid $100 dollars for that toaster? You could have gotten the same thing for 50."

Sue: "You don't understand, it's a European design."

Mary: "Oooh, my mistake. On second thought, this toaster is SO much nicer than the $50 dollar one. Talk about euro-quality."

Sue: "I know, right?"

Mary: "Well, I'll see you this afternoon at Starbucks."

Sue: "You know it."

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French phenomenon

The belief that any behavior, saying or product from France must be the pinnacle of sophistication.

Also see euro-quality.

The French phenomenon:

Mary: "Oh, I just LOVE those Lacoste shoes!"

Sue: "Thanks! And your Louis Vuitton bag is to die for!"

Mary: "It would be great if everyone else was as à la mode and sophisticated as us. Well, enjoy your date with Mark tonight."

Sue: "Oh, I will. He has a certain je-ne-sais-quoi, you know?"

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