Twitterbug

Someone who spends a great deal of their time on micro blogging service, Twitter.

“Why are you spending so much of your time on Twitter? If you’re not careful, you’ll turn into a Twitterbug.”

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PAAS

You’ve heard of SAAS, Software as a Service, well make way for PAAS, Product as a Service. Customers are subscribing to services that regularly deliver products they need over and over again. This could create a whole new class of business models.

Instead of selling your product to one customer, once, you might be able to turn it into PAAS, ‘product as a service’—people would subscribe to your service and you would deliver the product to them, say, once a quarter. It could be anything people use over and over again— like hair gel, shaving cream, razor blades, perfume, face cream, hey, maybe even socks and underwear.

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Startup Whisperer

A Startup Whisperer is a person who has a natural feel for what it takes to build a successful new enterprise.

“Thinking of starting a new business and not too sure what you need to do? Then call in the Startup Whisperer.”

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co-opetitor

A co-opetitor is someone who competes with you but, sometimes, cooperates with you. Someone who engages in co-opetition.

“REALTORS are rivals for listings and buyer clients but when they put them on MLS, they cooperate which means that he or she becomes a co-opetitor.”

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Underground Fan

Today, pro teams are highly restricted in what they are allowed to do in their local markets by League head office. For example, fans are often not able to create images, merchandise, videos, mashups, stories or music about their favorite team without getting a ‘cease and desist’ letter from highly paid League lawyers who are looking to protect league licensees. So fans need to create underground websites, Twitter/Facebook/YouTube accounts, blogs, podcasts and other online as well as real life properties that hide their real identity—they are forced to become underground fans.

“A while ago I created a bunch of t-shirts with my favourite football players on them using the motif of the film 'SIN CITY'. The idea was to create cool stuff that folks could buy during the playoffs with all the funds raised going to benefit local charities. But after I got a bit of media traction, we received a cease and desist letter from a League lawyer and we had to stop. Now I am an underground fan of my team—if I ever do this again, I’ll do it anonymously. The thing that gets me is that league policies destroy any creativity by fans as well as local teams, everything is just the same everywhere.”

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Spartacat

A combination of Spartacus, Sparta and cat implying a brave soul; one who stands up to bullies in every facet of life-- in sports, business and in his or her personal life.

Holy smokes, Batman, that's a guy we should have on our side-- he's a Spartacat.

triangulating

Triangulation is a geometric method of locating a point by first determining two angles on a fixed baseline. It is used in times of war to locate hidden radio transmitters, ships on the high seas or aiming an artillery piece.

In business, it is used in a different way—CEOs, for example, triangulate on employees or other sources of information to be sure that they are getting accurate information which is mission critical to any enterprise’s longevity and sustainability. CEOs know that direct reports often tell them what they think the CEO wants to hear instead of the unvarnished truth. That is a reason why many CEOs like to speak directly to customers and suppliers—they disintermediate everyone else.

“Tom Sanders (played by Michael Douglas in the 1994 film, Disclosure) is a manager at tech company, Digicom. He is told by ambitious executive Meredith Johnson (played by Demi Moore) that the drives they are working on are failing at an unacceptable rate due to Tom’s negligence (in software design). Only by triangulating on Meredith (by checking with two independent sources) does Tom discover the truth and save his career—that Meredith had authorized a cheaper solution (they are using a lower level clean room) which is actually causing tiny specs of dirt to foul operation of their new drives.”

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