Little less conversation little more action. That time of the party when you don't want to converse/chat/talk but graduate to the finer things.
"She kept on about medium message message medium and i was like LLCLMA!"
Awareness of sponsored messages or content by virtue of their showing up on your newsfeed on social media.
A: "This site has some real good stuff!". B: "Yea man, totally in my newsfeed consciousness."