The sound of people talking in slo mo (slow motion) video.
Listen to Randy talkin the slo mo video. He sounds just like a cow. It's slo moo.
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People who use social media to primarily show off their cleverness. A combination of clever and digerati.
For example, someone who writes pithy, erudite, or "educational" posts and comments on Facebook; or devastating one liners on twitter; or "insightful" social commentary on Tumblr; or posts ironic photos on Instagram; writes wry definitions on urban dictionary; etc. etc. etc.
Chad is such a cleverati; he only posts things to make himself sound smart.
When a person has multiple online profiles, and at a certain point starts confusing them. For example, mixing up usernames and passwords for all the various accounts you have, or forgetting what piece of content, or witty remark, you have posted where. Someone who suffers from multiple profile disorder will mutter and swear at themselves while staring blankly at a log in screen, desperately trying to remember what they're doing at this specific web site.
Joe can't log into his Simple account. He suffers from multiple profile disorder and forget his username and password.