Dynamic pricing

When products don’t have a set or consistent price and seemingly change by the second. The strategy is prevalent in the airline industry leading to wildly different prices for the same level of service and accommodations, or more often a lack there of.

Corporations openly price gouge their customers by labeling the practice “dynamic pricing” which means anytime someone wants or needs their product or service the price goes up. The advertised price is never the price paid, because fuck you, that’s why.