Rube

Rube: insult, meaning uncultured, undereducated rural person. Often spelled Roob by genuine Rubes. Contrary to popular belief, people who use the term Rube or Roob are subconsciously and ironically self identifying.

“Did you see that Rube in cowboy boots at the co-op yesterday? He definitely had dried manure on his boots,” said the turtleneck wearing San Franciscan to a friend. They were on their way home from Barnes and Noble, carefully zigzagging through the tents and human feces that dominated the landscape.