In a horror film, when the director needs a cheap scare, he or she will throw a wig into the frame and yell "Merow!"
"Hey, did you see that movie Clear Lake? It wasn't scary at all."
"I know, it was just one squirrel-cat after another."
When you're jonesing to see a gruesome death on film, you can be said to have a murder-boner.
"What do you wanna watch? I have such a murder-boner."
"Silence of the Lambs always cures my murder-boner."
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