When a boy flirts with a girl, but the girl pretends to be uninterested in the boy to make the boy try harder to get the girl to like him. In most cases, it doesn't work and the boy gives up and tries to find someone less conceited and arrogant than the girl.
Sarah: Mike was like totally flirting with me last night and he's like so cute but I played hard to get and like pretended that I totally didn't care because he has to work for it you know?
Mike: So I tried letting Sarah know that I was interested in her, but she didn't seem to care so I gave up and hooked up with Jessica instead.
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