TRIMP

An abbreviation for The Robot Inside Mobile Positive. The brilliant, and sometimes annoying, Need Scoring robot.

TRIMP thinks he was sent from the future to tell advertisers what to do in mobile.

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Gary

Colloquial term used to describe one's father.

Derived from the name of actor Gary Oldman, whose surname, "old man", is in and of itself a colloquialism for father. Instead of saying "my old man", it is sufficient to say "my Gary".

1. "Can't go out tonight, I'm having a drink with my Gary."

2. "What do you want from Gary Christmas this year, Timmy?"

3. "Luke, I am your Gary."

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