It is shorted language or "slang" for "you are welcome". It is common to hear the reply of "Hoy" after you say Cheers. It is often heard in the trendier part of London and other metropolitan cities in the United Kingdom. The term originated in Wales but has been adapted by the savvy trend setters in Metropolitan London.
Me: Next pint is on me.
You: Cheers!
Me: Hoy!
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