An identity that is so unique to a company, product, or service that freak'en the U.S. & International Governments recognize the value to their economies and legally protect the identities through registering it. A registered trademark is on file at the United States Trademark & Patent and are often identified with "®" after the brand's name.
Numbnuts started a business named______only to find out that he was using someones trademark and now the doofess is loosing it all and then some! A moron would have known better and would have checked it out before they named their business.
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