The thoughts and ideals of an individual whose life revolves around their import and what they can do to it.
Person 1: Dude, that Camaro body kit looks awesome!
Person 2: Josef said it looks retarded.
Person 1: Josef would say that, he also hangs out with Clay who is brainwashing him with his Ricerism.
Person 2: I know! All they ever talk about is Civics!