Used to describe something or someone who is simple and authentic, like someone who prefers using a match to a lighter. IE: Going to farmers markets, paying in cash, going on walks, driving stick, outgoing, likes to try new places, has a favorite hole-in-the-wall restaurant, cooking eggs, etc
Wow Jane just walked all the way to the farmers market on the other side of town to buy some organic eggs in cash, thatâs so lighting a match.