A word used by sales people with limited knowledge of technology to define the movement from an older type of technology to something newer, sparkly and expensive but not necessarily better.
Do you want help with digital transformation of your current set-up to the cloud, all it takes is money, poor project management, staff re-training and if you are lucky, you might have something that is less secure, a pain to administer and at best as awful as what you had before but on someone else's computer