duang

To add CGI/special effects to exaggerate the benefits of a product, especially in a commercial.

Jackie Chan: "I don't wish to shoot a commercial where the hair is computer generated, the hair - duang! - so black, so bright, so smooth. And I would end up getting scolded by the audience, saying that there is no such hair. The one on the television is fake. So I said let me try the shampoo first."