virtue signaling

Virtue signaling describes a behavior of an individual openly seeking attention and external validation by ostentatiously pronouncing (generally through the use of social media) themselves to the world as someone possessing high moral values for a trivial decision made or action taken.

Brad: Did you see Thad made a lengthy post on TikTok about eradicating world hunger after his business school spring-break trip to Africa?
Chad: Is he donating his trust fund money to any major international world hunger charities? Is he going to work for one of these charities after business school?
Brad: No, he just accepted his offer in private equity and is just virtue signaling.

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