Directors Wife Syndrome

A phenomenon where a seniors person in a company (or wife) changes workload and priority across a business based on a random individual request.

See also HiPPO and JFDI

Originated Friday February 5, 1999. UK Release of Disney Pixar "A Bug's Life".
Woolworths UK had sold out of Flick Action Figure in local store where a directors wife was shopping. Entire company spent the day reporting on all Bug's Life merchandise across the company based on this one product in one store not being available for a directors wife to buy.

Drop everything, we need to prioritise this directors wife syndrome request.