This is a hybrid of slag and blog and incorporates the idea of someone who slags someone or something in a blog.
In his latest item, blogger John Smith slogs the X company and its president for blatantly making a conditional land deal with the Y company and then hiring consultants. It is an obvious slog by Smith, who doesn't care if he knows all the facts. In his opinion, he's a blogger and isn't bound by the same moral and ethical guidelines and terms as traditional media, particularly if he is not identified in his blog site.
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