chaining

Following related links on websites like Wikipedia or YouTube after you look something up until you end up on something completely unrelated to what you were initially looking for.

As a verb: to chain

"I went to look up the Columbia shuttle disaster but after an hour of chaining I somehow ended up on Elizabeth Bathory."

John: Did you get that report done?
Steve: Nope, I wasted the whole night chaining on Wikipedia.

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