pseudo-charity

Noun

1. (Also known as "fake charity") An organization or event which claims to fully or partially solve a problem of social welfare ("for charity"), but uses methods that do not effectively solve the problem, or solve it at the expense of creating harder-to-solve problems. This misleading nature may be intentional (e.g., for profit, for company image) or unintentional (e.g., uninformed people with good intentions)

2. A trait or aspect of one's personality, describing a person who appears to have great charity, but frankly, does not. This could be intentional or unintentional, aware or unaware.

1. She donates $30 to pseudo-charities every month, because those commercials get to her so bad. $25/month is swallowed up in bureaucracy.

The town is having a pseudo-charity run, to raise money for harsh soaps. They plan to pour them in the rivers to "clean" the waterways.

I run a pseudo-charity for a living, because "giving" is the new cool, so the market potential is vast.

2. The pseudo-charity of rich stars is jaw-dropping these days.