beard baiting

"The push up bra for men": Beard Baiting is a sneaky way small chinned men hide their lack of a chin - by growing a beard over it. Typically done to get more dates. First coined by Australian publication DMARGE, beard baiting is a derivative of 'beard fishing' - which is what the trend used to be known as online.

James is 'beard baiting' again - it might help him get more dates but as soon as he shaves it all off he's going to be screwed.