The term originally coined by Family Guy's Peter Griffin now has a cult following at UK music festivals such as Glastonbury, Latitude, Leeds and Reading. A festival-goer will shout "Buttscratcher!!!" at the top of his or her voice, and this will be met by replies of "Buttscratcher" from anyone who hears it, and who understands the tradition. The practise helps to build a sense of community at festivals.
Man: "Buttscratcher???!"
3 others: "Buttscratcher!!!!!"
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