OV-ho

A derogatory term used to mock Drake's brand/label, OvO (October's Very Own.) The term was first coined by rapper, Kendrick Lamar, in his 2024 diss track "Euphoria," then used again in "Not Like Us."

Kendrick would use a similar play on words in "Meet the Grahams," referring to Drake's camp as Ho-VO.

"Let me hear ya say OV-ho!"
"OV-ho!"
"Say OV-ho!"
"OV-ho!"
"Then step this way, step that way.
Then step this way, step that way."