Attempting to pick up a member of the opposite sex when the chance of success is 1 in a million ("So you're saying there's a chance?"). For example, your buddy gets rejected by an out-of-his-league hottie at a gas station while his friends laugh at his chicken-covered-beard.
Having departed KFC after drunken spring break binge, your buddy gets laughed out of the gas station after attempting chicken-bearding.