Abercrombie

I'm not sure who decided abercrombie was preppy, but it's not. It used to be when it first re-invented itself, but it's now trendy "casual luxury", and is nothing like the bright colours of a true prep.

Needless to say, I still kind of like it. Even though idiots walk in there to buy a t-shirt that you could technically buy at walmart for 8$ or so. But it has an Abercrombie label on it, and so everyone pays upwards of $30 for it.

Abercrombie has a rad marketing scheme, but once you discover real fashion, you'll slowly leave it behind.

10👍 16👎