halo effect

The immense and immediate enjoyment of something regardless of quality, value, or originality, but rather prior reputation.

Kate: Did you see the preview for the new Sex in the City movie? Its going to be awesome!

Bob: No it won't be, you just have the halo effect.

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Joe: Did you download the new Halo beta?

Bob: I could care less, you just have the halo effect. New Halo games come off of an assembly line.

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