The action of replacing an idea/concept/work with another idea (usually because the fresh idea seems better/more appealing).
The word is usually seen as negative action, as it means replacing existing work, and it could be a worse idea.
The word does not entail the action of adding new a idea/concept/work, but suggesting replacing it.
Latifing also cannot occur in the conceptual stages of the project. It requires for there to be existing work to be overhauled.
1. "You are latifing right now."
2. "Its always at this stage of the project, that you start latifing"