What most people online don't seem to fully understand, is that it is not just a fictitious reward, but also a silly, frivolous reward in the face of great risk and danger.
"Ivan told me if I broke into a Russian FSB computer, they have a Special Edition of the Urban Dictionary, with the correct definition of 'the cake is a lie!'" "Sorry Tovarish, we can't risk the chance you found out anything valuable, you must now eat this uranium yellowcake" "That kind of cake isn't for eating, it will poison me!" "Yes, well in your search for 'the cake is a lie', the cake was a lie."