Durble

Neologism economic placeholder for "durable goods", coined by Wall Street Journal headline writers October 27, 2010.

20th century economic theory brought us the concept of the widget, symbolized by the icon of the clockwork gear, capturing the prevailing economic sentiments of its time. The 21st century replaces this concept with the durble, a concept personified as a herpy, derpy cartoon blimp, also capturing prevailing sentiment.

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