a way to take the guilt out of offending homosexuals by calling something unfavorable gay.
since verbally, the new spelling is virtually unnoticeable, this rationale is rendered a waste of time, but as mentioned, it serves its purpose in the mind of the homophobe-in-denial.
"that album was GAY as hell... no offense, (homosexual bystander), i don't mean it in a bad way" ...
i hope he thinks i said "ghey" instead of "gay", so he won't take me for the idiot i am, since i can't think up a better adjective to put in place of "bad"
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