The General is a company or something. I don't know what the fuck they sell but their old ad has a nice jingle.
"For great low rates you can get online, go to The General and save some time!
Viper is a boss from Titanfall 2. He pilots a modified Northstar Titan and has become a meme due to his lines.
"Voodoo One, Viper's on station. Your journey ends here, pilot. The skies belong to me."
"Got you in the pipes, five by five."
"You need to move faster than that, son. Speed is life."