man o'clock

The moment in which a male decides to man-up and do something unappealing, scary, challenging or loathed, possibly an event continuously postponed, for a greater good.

Matt: Mark, you have to let that girl know how you feel.

Mark: I know man but what if she rejects me? She's super hot.

Matt: Do you know what time it is?

Mark: Uh 12:30 man?

Matt: No Mark, it's man o'clock. Go get her tiger.

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