niche meme

A genre of highly stylised meme, particularly on Instagram, where the memes made are specific to the creators own life experiences, often related to mental health but overall tackle relatable taboos that people don't like to talk about in real life.

Kim: Oh my God, Kourtney, have you seen mom's new Instagram page?

Kourtney: No, what about it?

Kim: It's full of weirdly specific starter packs and jokes about depression and her icon is Buttercup from PPG

Kourtney: It sounds like she's making niche memes.

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