swag count

everyone has a swag count. Your swag (basically coolness) is measured in your swag count. the cooler you are the higher your swag count. it's a bad thing when your swag count runs low. so your swag count is basically a scale on which the amount of swag you have is measured.

Dudeee. your swag count is running dangerously low.

or
This picture of me has a very high swag count!