When your co-worker proposes to go eat Gordens for lunch, but he has to repeat himself 5 times because no one understands what on earth he means.
Sepp: Let's go eating some massive Gordens for lunch.
Claudia: What?
Sepp: There are Gordens on todays menu!
Terrence: What on earth are Gordens?
Sepp: SHIT. You don't know Gordens?
Marco: Never heard of them either...
Sepp: GORDENS!