Deserve

A byproduct of human inclination towards something a person(or group) wants(or doesn't want) for themselves, another person, or an object by using related and non-related facts and sometimes lies to label a person, an object, or an event to be worthy or right for the said person or object.

Basically a simple sentence "He deserved to succeed" can be translated into "I want him to succeed because I think it's right for him", and that's already how we understand the simple sentence but no one wants to talk about it, until now probably.

I don't deserve this, no one deserves this.
You deserve that for what you did.
I deserve this, you deserve that, he, she, me, deserves something