middle classy

any business, brand or cultural reference point whose target audience is typified by members of the suburban middle class

what an incredibly middle classy mall - look, i can see a GAP, a Talbots and a Nine West store without even turning my head! now i remember why i avoid shopping in suburbia . . .

pigtastrophe

a really big catastrophe or total clusterfuck; can also be used facetiously when someone is overreacting to an event that isn't really a big deal

ugh, I just sat in traffic for 3 hours because they're doing construction in the middle of rush hour. what a pigtastrophe!

middle-class

a business, brand or cultural reference point whose entire existence/ethos typifies the mundanity of life in the suburban middle class

how did we wander into this incredibly middle-class place?? look, i can see a GAP, a Talbots and a Nine West store without even turning my head! and . . . there's no Hermès here, panda. not even a chanel! oh, the horror, the horror!

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jumped the pig

the moment when a luxury or fashion brand begins an irreparable decline into mass market obscurity and irrelevance.

often precipitated by introducing a lower-level line or announcing a collaboration with a non-prestige brand.

similar to the phrase jump the shark, but goes beyond merely assessing quality & creativity of the product; cultural relevance and loss of respect by the cultural elite are important elements as well. applies exclusively to luxury brands.

the H&M capsule collection was bad enough, but when they heard about the collaboration with UGG, the fashionistas knew Jimmy Choo had jumped the pig.

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