Brandering

A pun off of the words “brand” and “pandering”. When a brand with a social media account pretends to be a real person in an attempt to pander to a certain fandom in the hopes that they support said brand by, for example, buying their products.

random food brand: “omg we love harry styles so much we stan!”

an obsessed stan: “im gonna buy (insert brand name food product here) now just cause they pretend to like harry styles!”

a regular person: “silence, brand. stop brandering.”