Metrosexual

A term used by marketing to 'butch up' the connotations of the word 'gay' from the often assumed 'fruity' to garner a broader and more 'macho' market for cosmetics including straight men. It also helps the border liners to ease out of the closet.

Glen: "Have you seen Ron lately?" "He's doing 'guy-lites',lipstick and nail polish." "He's calling himself 'Metrosexual'- but totally straight."

Ted: "I hear yah man, all the straight guys I know are just crying to be re-defined."

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