bucket shop

A bucket shop is a company that sells a coat of arms usually with the inaccurate name of "family crest" associated with the customer's surname nonetheless if the customer in question can claim a link to the original armiger. You can often tell if a coat of arms is from a bucket shop by looking if it has the customer's surname in the motto scroll instead of a real motto.

Tim Johnson unknowingly bought a bucket shop coat of arms associated with his surname Johnson off a family crest website.